01 / Overview
Overview
Selected automotive marketing work for Laus Group of Companies, covering Suzuki, Haima, Ford, and BMW. The work brings distinct brand identities into materials designed for local audiences and multiple touchpoints.
02 / The challenge
The challenge
Each marque needed to remain recognizably itself while communicating with local audiences. The range extended from accessible everyday vehicles to premium automotive brands, requiring a different visual tone for each.
03 / Creative direction
Creative direction
Suzuki’s materials emphasized value and accessibility. Haima called for a modern tone, Ford for bold and rugged visuals, and BMW for a clean, premium approach. The common principle was brand consistency across physical and digital applications.
04 / My contribution
My contribution
Designed billboards, streamers, and social media content, adapting layouts and visual treatments to the individual brand and medium.
05 / Execution
Execution
Print and digital layouts were produced with Adobe Photoshop, Illustrator, and InDesign. The gallery combines the supplied outdoor presentations, promotional graphics, and social applications.
06 / Outcome
Outcome
A collection of brand-specific automotive marketing materials spanning outdoor, print, and digital formats.
