BEHIND THE WORK
Romel Manicdao
Creative Art Director
I’m Romel Manicdao. I bring together brand thinking, hands-on design, and creative team leadership to turn ideas into considered work across print and digital.
A little background.
My background spans public-sector communications, hospitality, automotive, consumer brands, and technology. At ULedger, I directed visual storytelling for blockchain and email security, led creative teams, and developed marketing and UI/UX materials. I now work as Sr. Designer & Team Leader at Accelerate Outsourcing Inc., combining hands-on design with team direction, creative reviews, and collaboration with Australian stakeholders.
A creative point of view.
Design with purpose. Strategy with soul. I approach branding as a way to make meaningful connections, bringing visual decisions back to the brand, its audience, and the message. Whether the subject is a luxury product or an emerging technology, the aim is a clear story and a coherent visual direction.
Direction is a team effort.
Creative direction is both a visual and a people responsibility. I lead and mentor designers, guide reviews, and help teams maintain consistency and quality. In my current role, I also coordinate workflow, deadlines, and resources, connecting the Philippine creative team with Australian project managers and clients.
TOOLS OF THE TRADE
01EXPERIENCE
A career in perspective.
Aug 2026 — Present
Sr. Designer & Team Leader
Accelerate Outsourcing Inc.
Lead a multidisciplinary creative team delivering graphic design, web design, animation, and digital content for Australian clients. Combine hands-on design with creative direction, team mentorship, and quality assurance to maintain brand consistency and meet client expectations.
- Guide designers, animators, and content producers through concept development, design reviews, and final delivery.
- Manage creative workflows, project deadlines, and resource allocation across multiple client accounts.
- Connect the Philippines creative team with Australian project managers and stakeholders to align feedback, priorities, and deliverables.
Feb 2023 — Mar 2026
Creative Art Director
ULedger Inc.
Directed visual communication for blockchain technology and email security solutions, translating complex products into clear marketing materials and UI/UX design. Led creative teams and developed design strategies that connected technical information with audience needs.
- Shaped the creative direction of digital marketing assets and product visuals.
- Guided design execution to maintain visual consistency across marketing and user interface materials.
- Made complex technology easier to understand through purposeful layouts, visual storytelling, and clear information hierarchy.
Aug 2020 — Feb 2023
Senior Graphic Designer
Cloudstaff / Hylink (USA) Digital Solutions Co. Ltd
Developed graphic design and marketing campaign materials for luxury and high-end brands. Collaborated with clients to translate creative briefs into polished visual assets that reflected each brand’s identity and campaign objectives.
- Created campaign graphics and marketing collateral tailored to premium audiences.
- Maintained brand consistency across visual assets, layouts, and campaign deliverables.
- Refined design concepts through client feedback, balancing visual quality with project requirements.
HAVE SOMETHING IN MIND?
Have an idea? Let’s give it direction.
↗For creative direction, brand projects, or a conversation about working together, get in touch.
inquiry@mrmanicdao.com ↗